The Group’s mission is its permanent commitment to development, through distinguished real estate projects fulfilling the ambitions and anticipations of the inhabitants from all categories and classes of the Saudi community, as well as residents and visitors. The mission is not confined to the Group's desire to achieve financial revenues only, but it also seeks to develop and prosper the holiest spot on earth, and to provide a comfortable stay for pilgrims, visitors, and inhabitants alike, within the scope of its accumulated experiences and activities. |