The Group goals are inspired from various strategies explained earlier. The Group establishes numerous real estate projects that are needed by the local market. All these take place after a thorough search around its different areas of feasibility such as marketing, economic and technical aspects. If those result in positive indications and that they suit the requirements of the market positively, the Group goes ahead with the project either alone or in collaboration or participle with others.

The goals of the Group:

• Building an economic imposing structure in the field of real estate industry, by running the Group effectively and efficiently.
• Developing real estate services appropriately, in addition to large investments available at the Group.
• Varying the domains of income to increase the achieved income through new projects.
• Diversifying investment domains, by establishing new companies of various activities, or by contributing in existing projects.
• Giving attention to developing human resources of the Group, to keep up with challenges and recent developments.
• Adopting new concepts of real estate wealth, that combine between modernity and heritage.
• Taking part in attracting foreign investments in the domains of development and investment.